FAILED NEW YEAR EATING PLANS LAST JUST 336 HOURS INSTEAD OF 366 DAYS THIS YEAR

Eating healthy with potatoes

Over half (53%) of Irish people confess to having both tried and failed healthy eating plans time and again at the beginning of each year, according to new research from Bord Bia's Potatoes: More Than A Bit On The Side campaign.

With 57% of people putting pressure on themselves to battle the bulge left by Christmas calories, today (14th January*) has been earmarked as the day the public pack in their New Year specific healthy eating goals.

The study of 2,000 people showed often the resolutions are doomed to fail as almost 22% believe healthy foods don't taste as good as less healthy foods and over one in five (20%) eat foods they don't enjoy in a quest to stick to their health kick. Although over one third (34%) understand that they require all food groups to live a healthy lifestyle, almost half (43%) of people are cutting out particular foods that they believe will help them shift the extra pounds and be healthier.

Respected dietician, Sian Porter, based in London, comments: "People deep down know what makes sense, but this doesn’t stop many setting themselves up to fail year after year. January, like Monday morning, is a time people tell themselves that being healthy will be easier as it’s a fresh start, and because of this try to do everything at once. For example, people try to eat less, change what, when and how they eat, plan to exercise more, give up alcohol, go to bed earlier, declutter their homes, get their finances in order, the list is endless – is it any wonder they fail? When unrealistic New Year resolutions meets the reality of restriction and deprivation that leads to cravings, guilt and disappointment, they pack it in for another year or turn to another quick fix to solve the problem. Basically, if you do things the same, you're going to get the same result.

"Instead, people should take control and aim for a healthier balanced diet across 12 months, with small sustainable changes, regular physical activity and targets spread over a realistic time period, rather than following the fads. For example, people should aim to eat a variety of foods from all the main food groups (plenty of fruit and veg, potatoes with skins, and other wholegrain starchy foods, some meat, fish, eggs, beans and other non-dairy sources of protein like nuts and seeds and some milk and dairy foods), choose the healthiest foods in those groups and eat the right amount of them. It is great that so many people have an ambition to be healthier - we need to support each other to do it and avoid the common failures.”

Check out our healthy and balanced potato recipes on the rest of the website.