Currently, 96% of Irish families still buy and cook with potatoes. In fact they are the number one carbohydrate source purchased, but consumption has been falling recently. This particularly applies to women under 45, many of whom mistakenly perceive potatoes to be a fattening and uniquely traditional food.
Watch our new video with Aoife Hearne below:
Speaking about this trend and her new role as ambassador, Aoife said: “It’s really important that we dispel the myth that potatoes are fattening. Potatoes provide Irish people with a very important source of carbohydrates, which are essential for our bodies and particularly for brain function. Potatoes are naturally fat and gluten free, a great source of fibre, Vitamin C and a variety of B vitamins. They also contain three times the amount of potassium of bananas.”
She added: “Potatoes are an unprocessed carb, an ideal way to provide the body with energy. Potatoes are a natural food, both versatile and delicious, making them a great food to include into the diet for all ages.”
The campaign also aims to encourage people to be more adventurous in their use of potatoes by trying out a wide selection of quick and healthy recipes. Take a look at some of our exciting new recipes here.